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Tuesday, November 29, 2011

Building a Solid Foundation For Your First Online Business

By Dana Tieszen


Those who are newbies to IM can be a little baffled as they wonder about the best way to promote a site. The reason for that is simple; the method you choose in the beginning will determine what you do with your site. Let's say you do not want to rank in the search engines, and then later you change your mind - headaches. Now we hope you see what it is meant by this and why it is important for you to know. Probably someone will just skip the method if they have to make major revisions to their site structure.

We will give you a brief introduction to a few very common methods of business advertising. Marketing diversity and being smart almost dictates that a business will take advantage of as many ways to advertise as possible. We hope you realize how important it is to spread your risk around rather than hanging your hat on one method.

Continuing on with advertising options, in addition to banner ads you can use pay per click advertising, or commonly called PPC advertising. The only way to approach this is from a point of being informed so you do not lose your money unnecessarily.

You can find a whole slew of smaller search engines if you want to get your feet a little wet, first. If you like dealing with banners, you can use banners with Adwords and other sites such as Adbrite. You must learn and find out the details so you are operating from a knowledgeable position.

As you may realize already, the choice of what to promote is a major and sometimes tough decision. If you want to make your own products, then you will need to do a lot more infrastructure preparations, etc. One huge mistake often made is people view this as a hobby, and that is often a formula for failure. Affiliate promotions mean you need to be a bit more aggressive so you are noticed. Faced with selling the exact same products as others, then you will need to compensate for that fact. The smartest thing any person can do when brand new to business on the web is learn accurate information. Be prepared to spend maybe a month or little more at a forum where you can read on just about any topic related to internet marketing. It is actually not that hard to get good information on a forum - if the forum has a good reputation. Plus, in a forum about online business, you can ask direct questions to people with considerable experience. Do not get addicted to hanging out at forums and remember you have a business to build.

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