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Saturday, November 26, 2011

Are Backlinks Really Important In Online Marketing?

By Dulce Asia Kamstra


Internet marketers are always trying to search the most effective and the most cost-efficient ways to get people to check out their offers. Many online marketers still use pay per click programs to get people to see their offers, although this can be quite costly. But there are other means to get web site traffic without paying for each visitor. This can be accomplished by building backlinks to your money page. Backlinks are the major backbone for numerous Internet marketers because they have realized how vital backlink building can be for their success.

Even though most of you already know, there are some who don't, so allow me to explain backlinking. Basically, all a backlink is, is a link which is on one website that points to a different website. Thus, backlink building is the process of you building links on other people's web sites that lead people to your web site. Majority of marketers will agree that backlinks are used by search engines to determine how important your website is to phrases that users are looking for. Let's look at it this way. Let's say you have a web site and on this web site you are selling widgets. If you build links to your website using the keyword targeted text "widgets", your site will end up ranking higher in the search engine results when users search for that word.

As you can see, backlinks are very important to anyone who has a site, but you also need to determine the most effective way to go about building these links. Today we will discuss how to get started building these types of links so you can start getting more attention from the search engines.

Some of you may already know this but submitting your website to directories is one way you can build backlinks. A site directory is exactly what it sounds like: it is a directory that lists sites. This process is very simple; you locate a directory that accepts submissions and you simply submit your web site. When you pick a title for your site, remember that the title you pick will be the actual link that points to your web site. Then when the directory includes your web site in their listings, you have a permanent link that will be directing people and search engines back to your web site. If you perform a search on any search engine, you will be able to located loads of directories that you can submit to.

Article marketing is one more way that people begin building these types of links to their web sites. While the method of building links in this manner is rather simple, the amount of time involved can be bit much. You simply craft an informative article on the topic of your web site and submit the article to article directories. You then put a link pointing back to your website in a resource box. When possible, try to come up with different versions of your article to be submitted to the different article directories. This will help make the value of the link in the article higher.

In any case, there are lots of other ways to build backlinks for your web site, but these methods should get you going. And if you want to speed things up a little, there are some software that can help you with your submissions. See to it that before you purchase any of these types of software programs that you are getting a good program. While these software programs can assist you, there are software programs online that are simply worthless.


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